In today’s world, the phone remains a vital communication tool, especially for financial, healthcare, and other highly personal interactions.
Unfortunately, due to phone-based fraud, consumers are afraid to pick up. And as these schemes become more prevalent and complex, businesses can’t reach customers, brands get tarnished, and those who can’t determine safe from risky calls are missing critical information.
Read the TransUnion® eBook — Put Your Best Phone Calls Forward — to learn how to better safeguard your brand, bottom line and customers from the impacts of fraud.
Takeaways:
• Why the phone channel remains key to meeting customer service goals
• 73% of consumers haven’t answered a phone call due to safety/fraud concerns — only to learn afterward it was a legitimate call
• Customers who have high trust in a brand are much more likely to stay with that company vs. those with low trust
• And many more interesting trends