While historically, many enterprises have viewed outbound calling as an expense, recent research revealed organizations cited digital/voice channels as important to improving the customer experience — which was actually the top business goal for the year, surpassing revenue growth.
Considering enterprises’ heightened focus on the customer experience — where they stated the phone plays an integral role — a fresh look at their outbound calling strategies is in order.
Read TransUnion's eBook, Is Your Outbound Strategy Working?, to understand the research findings and learn about solutions that can help you enhance the customer experience and reach more of the right customers at the right time on the right device.
Key Takeaways:
- Whether answer rates are an accurate indication of consumer engagement
- How to earn customer trust via the outbound calling experience
- Ways our enterprise customers use branded calling and phone behavior intelligence to achieve their top business goals