6 Vital Projects to Help Improve CX
Customer engagement is a top priority at businesses—and for good reason. Consumers say they will tolerate three bad experiences before leaving the company for good. That may help to explain why 65% of companies had planned to increase their 2023 customer experience (CX) spending by an average of 24%, according to Metrigy’s 2023 Technology Spending Forecast global study of 400 companies.
CX and business leaders see customer engagement as an area ripe for transformation. In fact, 82.7% of companies have completed, are engaged in, or are planning a CX transformation project for 2023, according to Metrigy’s Customer Experience Optimization: 2023-24 global study of 641 companies. These projects, as defined in the study, apply new or existing technology to improve agent and/or customer experience to drive positive business value.
Download this report to learn the six trends guiding successful CX strategies in 2025.