Rob McDougall

CEO of Upstream Works Software
Rob McDougall

Articles by Rob McDougall

AI is not infallible; at its core, it is just a sophisticated computer program adept at processing very large datasets and extracting patterns. Recent legal cases, that have shed light on the accountability of companies using AI, inform this column.
Posted July 23, 2024

Don't add new channels and technologies without considering how it impacts your frontline agents. (Featured on DestinationCRM.com.)
Posted August 15, 2023