Holly Simmons

Senior director of global product marketing and customer service management at ServiceNow
Holly Simmons

Articles by Holly Simmons

To improve customer service interactions, apply the Peak-End Rule.
Posted March 21, 2018

Connected and proactive customer service programs mean fewer escalations and simpler customer journeys.
Posted February 08, 2018

Customer service leaders need to rethink their approaches and shift their strategies to go beyond engagement, taking advantage of the collective wisdom in and around the enterprise, new technologies, and closed-loop processes.
Posted October 25, 2016