Christina McAllister
Senior analyst at Forrester Research
Christina McAllister is a senior analyst at Forrester Research covering customer service and contact center technology, strategy, and operations.
Articles by
Christina McAllister
The human touch in contact center interactions will become a rare opportunity for differentiation. (Featured on DestinationCRM.com.)
Posted June 14, 2024
Three things I predict (hope?) will happen this year. (Featured on DestinationCRM.com.)
Posted January 19, 2024
Contact center agents need to be empowered to solve problems, not just say they're sorry. (Featured on DestinationCRM and in CRM magazine's June 2023 issue.)
Posted June 02, 2023