Zappix, a provider of visual IVR technology and mobile app authoring, has released an improved version of its visual app building platform that enables non-technical users to build and publish their own smartphone app. The Zappix smartphone app builder allows companies of any size to provide their customers with a mobile app experience at a small fraction of the cost typically associated with developing a customized app.
"This is an exciting development for businesses that want to build and deploy a smartphone app and provide a rapid response to changing business needs," said Avner Schneur, chairman, Zappix, in a statement. "Our new version of the Zappix platform gives virtually any business user, regardless of technical skill, the ability to author and change--in minutes, with just a few clicks--a customized smartphone iPhone, Android or Web app. As a result, it's never been easier for companies, large or small, to provide consumers with a customized mobile app that accommodates prompt changes as business requirements evolve."
The smartphone app builder provides tight integration with an array of visual content and customer service channels that include phone (voice), Web, mobile online forms, and multi-media (audio or video) self-help resources. Using the app builder allows companies to reduce development costs while increasing customer satiation and Net Promoter Scores (NPS).
Smart, visual support within the app allows a consumer to interact with customer service and even place calls directly through different customer service options. This new version of the Zappix platform changes the dynamic in developing Visual IVR and mobile apps. Businesses no longer have to use IT resources or endure large, ongoing expenses to develop a native mobile app. The new platform also allows a business to stay current with developments as they happen through the implementation of mobile app changes in real time.