VeriFone Systems and MasterCard have entered into an agreement that enables consumers and merchants to use the MasterCard MasterPass service, at the point of sale, both at the register and in the aisle.
VeriFone and MasterCard plan to integrate MasterPass as a cloud-based payment option within VeriFone’s GlobalBay Mobile Point of Sale (mPOS) and GlobalBay Clienteling applications. This will allow shoppers to access their MasterPass wallet accounts to pay from anywhere in the store on mobile devices – such as smart phones and tablets – using the GlobalBay software. Additionally, VeriFone will continue to support contactless acceptance of the MasterPass wallet.
VeriFone’s GlobalBay mPOS application helps retailers improve the overall customer experience by enabling them to arm associates with mobile devices to scan items, apply coupons and discounts, and complete transactions from any location in the store. The GlobalBay Clienteling application helps build more personal and profitable customer relationships by enabling associates to record consumer preferences and buying habits, and leverage customer data for promotions and cross-selling, the companies said.