Oracle Social Cloud announced LinkedIn support for its Social Relationship Management platform, enabling Oracle Social customers to publish, engage, automate, and analyze LinkedIn activities within the Oracle SRM platform.
With the announcement, Oracle Social Cloud also officially joins the LinkedIn certified company page partners program. The addition of LinkedIn provides the opportunity for Oracle to better serve B2B companies, as well as companies needing a complete multichannel social strategy to reach and engage with LinkedIn's influential user base of 300 million in more than 200 countries and territories.
LinkedIn continues to be a central destination for professional social networking. According to Investis, LinkedIn accounts for 64 percent of all visits to corporate Web sites from social media sites. LinkedIn is also an essential marketing platform for B2B businesses, as more than 3 million companies have LinkedIn Company Pages.
Oracle Social has strengthened its offering for B2B by adding publishing, engagement, workflow, automation, and analytics functions for the social network. Oracle SRM customers will now be able to do the following activities for LinkedIn:
- Publish: View and manage existing drafts, and schedule and publish.
- Apply targeting capabilities to updates by geography, language preference, company size, job function, industry, and seniority.
- Engage: View, manage, and respond to likes and comments around those company shares, engaging directly with LinkedIn members.
- Workflow and Automation: Manage authorization of LinkedIn company pages and showcase pages within the Oracle SRM platform and organize pages within various bundles.
- Analytics: Oracle SRM offers page-level and post-level reports that include metrics such as number of “likes” and comments on a LinkedIn update.
Additionally, Oracle Social customers will be able to tap into Oracle SRM's proprietary features and capabilities for LinkedIn, which includes Smart Publishing, and Dynamic Link Tracking (DLT) which enables users to better track and understand the journey of the customer and realize what type of posts and content drive action.
"Social networks provide what no other data source has to date and that's revealing customer preferences so businesses can truly understand needs, wants, desires, and dislikes," said Judith Sim, CMO, Oracle, in a statement. "LinkedIn is an invaluable platform for marketers, especially B2B organizations like Oracle. Oracle gains a better understanding and interaction with customers, potential customers and influencers to deliver a superior customer experience across the complete life cycle."