NICE Systems is partnering with The Boston Consulting Group (BCG) to help companies transform their customers' omnichannel experiences through the combination of BCG's strategy capabilities and business insights derived from applying NICE analytics to huge volumes of customer interaction data.
The partnership, which is not exclusive, will help both firms to extend their market reach and build their customer bases. NICE will gain leads to new accounts and will be able to leverage BCG's deep industry knowledge to translate analyses into business insights. BCG will gain access to new volumes of global customer data and analytics.
"Several of our clients from the banking and telco industries have already expressed interest in working jointly with NICE and BCG to achieve maximum value from their NICE solutions," said Miki Migdal, president of the NICE Enterprise Product Group, in a statement. "We believe that together with BCG, a world-class management consultancy, we can help leading organizations, across different verticals and geographies, extract and apply business insights from their customer data to drive measurable results."
"In recent years, we have seen an increasing focus on monitoring customer journeys across channels and personalizing customer service interactions in real time. We look forward to partnering with NICE, a market leader in advanced analytics of structured and unstructured data and insight generation, to enable our clients to build the perfect service experience by creating an insightful, data-driven picture of their customers' behavior and ensuring that every interaction is simple, personal and effortless," said Ralf Dreischmeier, global leader of BCG's Technology Advantage practice and a senior partner, in a statement.