LivePerson, a provider of conversational commerce solutions, has enhanced its Maven artificial intelligence engine with new capabilities that increase agent efficiency and solve routing problems.
Powered by LivePerson's proprietary machine learning technology, Maven AI orchestrates conversations between companies and customers over SMS, Facebook Messenger, WhatsApp, RCS, Apple Business Chat, Amazon Alexa, and other popular messaging platforms and voice assistants.
The following are Maven's new capabilities:
- Maven Assist, which recommends the optimal next actions for human agents to take, surfacing content or suggesting bots capable of responding to customer intent;
- Maven AI-Powered Routing, which dynamically routes conversations to the right agents, bots, or content to solve customer requests based on the AI's understanding of contextual information, including customer profile information, interaction history, and contact center operations; and
- Maven Developer APIs, including Ask Maven and Context Warehouse, to make existing bots or other systems smarter by consulting Maven on optimal next actions, plus the ability to integrate multiple sources of data (for example, CRM or conversation history) into Maven's decision-making.
"What brands looking to leverage AI to power conversational commerce should know is that they don't need to build in-house expertise in machine learning, routing, and other complicated systems behind conversational AI," said Alex Spinelli, chief technology officer at LivePerson, in a statement. "Maven solves these orchestration challenges so brands can focus on the core competitive advantages that make them the best at getting their customers what they want."