CleverTap, a user engagement and retention cloud provider, has acquired Patch, a company that enables businesses to brand and embed communication channels, including voice, chat, and push notifications, directly into consumer mobile apps. Terms of the deal were not disclosed.
"For consumers, knowing who is calling and understanding the context from within the app increases trust and drives digital interactions and transactions," said Vikrant Chowdhary, chief growth officer of CleverTap, in a statement. "As customers engage more frequently or deeply, brands and businesses also benefit because they reduce friction and increase the opportunities to generate revenue."
"Having in-app voice capabilities as a part of the CleverTap Retention Cloud is a game-changer for digital brands. It enables a trusted, two-way conversation between companies and their customers with context, security, and speedy resolution or assistance," said Anand Jain, CleverTap's co-founder and chief product officer, in a statement.
"It is imperative to keep in constant touch with our customers to understand their feedback and provide them with prompt, personalized health and wellness services," said Sachin Shenoy, co-founder of HealthifyMe, a digital health and wellness platform, in a statement. "We are excited about CleverTap's acquisition of Patch. This first-in-class in-app VOIP services technology will help streamline conversations with our customers to enable higher engagement value and customer trust."