CRMnext has released Twitter Response to enable social media management teams to send messages, images and links in response to Tweets captured as cases or leads in CRMnext.
Customers can view responses to their Twitter posts from their accounts and send replies too. In addition, users can view the entire history of back-and-forth conversations for a specific post using the stored conversation thread for that record.
To facilitate users to efficiently handle large volumes of social conversations from Twitter, CRMnext has introduced Conversation Thread under Twitter Conversations. An administrator can drag-and-drop this option to required roles’ layout to facilitate quick access to create new and view existing communications between current/ potential customers and the users’ organization.
“CRMnext negates navigating between multiple systems by providing a single window to users for reviewing customers’ targeted or random social posts from Twitter along with their social, personal and work details,” said Dr. Manoj Kumar, product architect, CRMnext, in a statement. “Twitter Response greatly improves customers’ perceptions by quick providing responses to their queries lowering the turnaround time. Alternately, conversations captured and converted to CRMnext records as cases or leads depending on the content of their Tweet can be automatically or manually assigned to specialists and handled through the relevant workflow.”