Customer effort and a customer experience mentality are cited as the keys to improving service.
The deal adds cloud and contact center infrastructure technology to NICE's portfolio.
Research released today by the International Customer Management Institute (ICMI) and Lionbridge Technologies found that most contact centers are not prepared to handle the increase in customer contacts in languages other than English.
A recent Gallup poll found that when both their customers and employees are engaged, companies see a 240 percent increase in performance-related outcomes, which goes to show that customer service "really matters," said Brad Cleveland, cofounder and senior adviser of the International Customer Management Institute (ICMI), during the opening keynote of the ICMI Contact Center Expo.
The former Disney leadership team member urges organizations to focus on improving their customer experiences.
Messaging apps such as Facebook Messenger, WhatsApp, and WeChat are becoming increasingly popular among consumers, and as the platforms introduce tools for companies, they are also becoming a route for customer support. Live chat has become quite popular as well, with companies deploying proprietary chat or implementing chat solutions from vendors such as Zendesk. But messaging apps and live chat tools have limitations from a customer service standpoint. That's why newcomer LiveNinja just secured $2 million to continue developing a hybrid tool that brings together the best of both.
Cyara today launched its Virtual Agent for Desktop, a solution for testing how efficiently contact center agents can interact with the myriad of systems and apps that reside on their desktops.